Program Description Detail

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{
    "id": 269706,
    "description_type": {
        "id": 6,
        "name": "Custom Description"
    },
    "description": "As a marketing major at UCF, you'll gain hands-on experience with conducting market research, gathering information on consumers and competitors, deploying campaigns, increasing the bottom line and analyzing various metrics. Learn what it takes to succeed in this fast-paced industry and thrive in positions ranging from global companies to local businesses.\r\n\r\nAlign your personal and professional goals with your coursework by choosing from two tracks: marketing management and professional selling. Each provides you with the hands-on training and knowledge needed to succeed in the industry.\r\n\r\n<strong>Marketing Management Track</strong>\r\nGain the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research or promotion.\r\n\r\n<strong>Professional Selling Track</strong>\r\nPrepare for a position in business-to-business selling, with the potential to advance into either sales management or marketing management.\r\n\r\nUpon graduation, you'll have the opportunity to break into a variety of interesting and challenging career paths such as marketing and product management, professional selling, retailing, advertising, e-business, marketing research, sport marketing, procurement, distribution and logistics, and public relations. Continuing your education through a <a href=\"https://www.ucf.edu/degree/business-administration-mba/\">Master's in Business Administration</a> can also open more doors to career advancement and help you stand out from the competition.\r\n\r\nPlease note, the marketing degree is not eligible for a double degree with another College of Business Administration major.\r\n\r\n<strong>Related Programs:</strong>\r\n\r\n<ul> <li><a href=\"https://business.ucf.edu/degree/business-analytics/\">Business Analytics, BSBA</a></li> <li><a href=\"https://www.ucf.edu/degree/business-economics-bsba/\">Business Economics, BSBA</a></li> <li><a href=\"https://www.ucf.edu/degree/finance-bsba/\">Finance, BSBA</a></li> <li><a href=\"https://www.ucf.edu/degree/integrated-business-bsba/\">Integrated Business, BSBA</a></li> <li><a href=\"https://www.ucf.edu/degree/management-bsba/\">Management, BSBA</a></li> </ul>",
    "primary": true,
    "program": 1330
}