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"description_type": {
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"name": "Full Catalog Description"
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"description": "<p>The Graduate Certificate in Corporate Communication offers industry-relevant training in creating, managing, and communicating corporate reputation. Coursework focuses on theory, research, and applications of principles related to strategic communication. The program is composed of three core graduate courses and three elective courses, totaling 18 credit hours, suitable for professionals working in the industry.</p><p>Housed in the Nicholson School of Communication and Media, the graduate Corporate Communication Certificate is part of UCF Downtown, a 21st-century campus with access to arts, culture, nightlife, and business. While some courses are offered online, required core courses and most electives are offered in a face-to-face or mixed-mode formats, typically Monday-Thursday evenings at UCF Downtown.</p><p>The program is composed of three required graduate courses and three elective courses that can be incorporated into a master's program of study in Communication or taken as an add-on to another graduate degree. The required and elective courses are drawn from a limited list of courses that reflect current professional development needs for corporate communication. Students must enroll in <a href=\"https://www.ucf.edu/catalog/graduate/#/courses/view/60ca6a6ca38edf58c93ec2cd\">COM 6008</a> Pro-Seminar in Communication in their first fall semester.</p><p><strong>Total Credit Hours Required: 18 Credit Hours Minimum beyond the Bachelor's Degree</strong></p><h2>Degree Requirements</h2><h3>Required Courses</h3> 9 Total Credits <ul><li>Complete the following: <ul><li>COM6008 - Proseminar in Communication (3)</li><li>PUR6005 - Theories of Public Relations (3)</li><li>PUR6403 - Crisis Public Relations (3)</li></ul></li></ul><h3>Electives</h3> 9 Total Credits <ul><li>Complete at least 3 of the following: <ul><li>ADV6209 - Advertising and Society (3)</li><li>COM5312 - Introduction of Communication Research (3)</li><li>COM5932 - Topics in Communication Theory and Research (3)</li><li>COM6047 - Interpersonal Support in the Workplace (3)</li><li>COM6121 - Communication Management (3)</li><li>COM6145 - Organizational Communication (3)</li><li>COM6467 - Studies in Persuasion (3)</li><li>COM6468 - Communication and Conflict (3)</li><li>MMC6307 - International Communication (3)</li><li>MMC6567 - New Media (3)</li><li>MMC6600 - Media Effects and Audience Analysis (3)</li><li>MMC6735 - Social Media as Mass Communication (3)</li><li>PUR6215 - Communicating Corporate Social Responsibility (3)</li><li>PUR6405 - Communication and Public Relations in Politics and Government (3)</li></ul></li></ul><h4>Grand Total Credits: <strong>18</strong></h4>",
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